In fact, a wide range of studies have proven that adding discount codes can further help you convince more customers to make purchases. The human mind is tuned to opt for things that might run out of stock soon. You can always use scarcity to create a buying agency. This will reduce chances of losing your potential customers mid away and will go a long way in helping them stay on your page for long. To ensure that this doesn’t happen on your check out page, consider adding a current discount code that works. Another way to lure your customers to use discount codes is to re-direct them to your shop’s discount voucher page. Past studies indicate that 27 percent of customers tend to abandon carts to look for discount and promo codes.

Add Discount codes on your checkout page.

Here are further tricks that you can leverage when offering discount codes on your checkout page:

For instance, you can split-test different versions of discount codes to see which performs better. Doing so is easy and the impacts are straight-forward to measure. This gives a distinct advantage to any business that can understand how customers interact with a checkout page.Ĭonsequently, you should strive to look for the subtle changes that you can make to boost your checkout page fulfillment. Online consumers have become accustomed to shopping in particular ways, and given the high volume of sales pitches that they receive on a daily basis, filtering the noise can be quite daunting.

However, before you part with your hard-earned cash to pay marketing consultant or do a website overhaul, there is one simple solution that you can opt for: making subtle psychological changes to influence your target audience or website visitors. You may have a great website but if it is not set up appropriately, you will struggle.

Whether consumers chose to buy a product or not is generally a matter of minor psychological triggers.

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